北师港浸大人文社科学院于2022年10月27日与AHA港澳青年孵化中心建立合作伙伴关系。在人文社科学院署理院长韩子奇教授的带领下，人文社科学院“粤港澳大湾区品牌研究中心”多名成员出席了本次合作的签约仪式。

The Faculty of Humanities and Social Sciences (FHSS) established a cooperative partnership with AHA Hong Kong Macau Youth Incubation Center (AHA) on 27 October 2022. Headed by Prof. Tzeki Hon, Acting Dean of FHSS, members from the FHSS “Branding the Guangdong Hong Kong Macau Greater Bay Area Research Center” attended the contract signing ceremony.

人文社科学院与AHA港澳青年孵化中心代表在仪式上合影

FHSS and AHA representatives’ group photo at the ceremony

AHA港澳青年孵化中心位于与澳门接壤的横琴粤澳深度合作区，由澳门代表企业家之一的郑益伟先生管理，致力于为澳门探索产业多元化机遇，为港澳青年人才在广东试行商业计划提供平台。同时，孵化中心为企业优化商业计划，助力企业构建更广阔的商业环境。

AHA is located in the Guangdong Macau Deeper Cooperation Zone in Hengqin, which borders with Macau. Managed by Mr. David Cheang, one of the representative entrepreneurs from Macau to explore industry diversification opportunities for Macau, AHA offers a platform for young talents from Hong Kong and Macau to test-run their business plans in Guangdong, and an incubation center to connect to the broader business environment.

郑益伟先生向人文社科学院的老师们介绍AHA的孵化项目

David Cheang introducing AHA

人文社科学院与AHA港澳青年孵化中心在亚哈探索中心成立产学研中心暨粤港澳大湾区品牌传播研究中心。该中心将为UIC学生提供大湾区的实习和工作机会。

在签约仪式中，郑益伟先生感谢此次合作，他期待UIC的老师和学生能提出一些想法，以解决澳门企业到内地的商业转型中的实际问题。他相信，在双方成员的交流中，会有很多 "Aha "时刻。人文社科学院署理院长韩子奇教授认为，这些“Aha”时刻将拓宽UIC学生的视野，丰富他们的行业经验，而这种合作也将为我们的教职员工正在进行的各种研究项目提供大量数据。

对于公共关系与广告专业副教授许夏营博士来说，该中心的空间和设施意味着学生将拥有宝贵的创新和实践的机会。他透露，这次合作始于两年前公共关系与广告专业的企业社会责任（CSR）倡议，他也相信这一合作会将这个目标持续进行下去。

FHSS and AHA set up an industry-universities-research center cum Guangdong Hong Kong Macau Greater Bay Area Brand Communication Research Center at AHA. This center would provide UIC students with internship and work opportunities in the Greater Bay Area.

David Cheang thanked FHSS for the cooperation as he looked forward to the ideas from teachers and students from UIC to solve practical problems with the business transitions from Macau to Mainland. He believed there would be a lot of “Aha” moments when members from both parties communicate.

Prof. Tzeki Hon believed the many “Aha” moments would broaden the visions of our students and enrich their professional experience. The cooperation would also provide much data for a variety of research projects that our faculty members are conducting.

To Dr. Richard Xu, Associate Professor in PRA, the space and facilities in the center means valuable opportunities for both creative and hands-on experience for students. He revealed that the cooperation started with PRA’s CSR (Corporate Social Responsibility) initiative two years ago, and believed that this cooperation would continue with that end.