Department of Communication (DCom) of the Faculty of Humanities and Social Sciences (FHSS) successfully held the DCom Week Opening Ceremony at Beijing Normal-Hong Kong Baptist University (BNBU) on OCT. 22, including the three programmes in DCom: Chinese Culture and Global Communication (CCGC), Media and Communication Studies (MCOM), and Public Relations and Advertising (PRA). There was the unveiling of DCom new logo and various carnival interaction games of three programmes, attracting many students and faculty to participate.

Dr. Maggie Mei-Kit TANG (from the left), Assistant Dean for Student Affairs of Faculty of Humanities and Social Sciences; Prof. Steve Zhongshi GUO, Associate Dean for Research and Development of Faculty of Humanities and Social Sciences; Dr. Jesse Owen Hearns-Branaman, Head of the Department of Communication; and Dr. Richard Xiaying XU, Associate Head of the Department of Communication, unveiled the logo of the Department of Communication together and took a group photo.

Prof. Steve Zhongshi GUO, Associate Dean for Research and Development of Faculty of Humanities and Social Sciences, and Dr. Jesse Owen Hearns-Branaman, Head of the Department of Communication, made the opening speech. With the unveiling from the guests, the new logo of DCom officially met with the audience. The logo’s three primary colors are drawn from the three programmes: the yellow of CCGC, the blue of MCOM, and the orange of PRA. They intertwine to form DCom’s visual identity, symbolizing collaboration as the spirit of DCom.

Prof. Steve Zhongshi GUO, Associate Dean for Research and Development of Faculty of Humanities and Social Sciences, made the opening speech.

Dr. Jesse Owen Hearns-Branaman, Head of the Department of Communication, made the opening speech.

The logo was crafted by a talented alumna, Silu Lyu, from the PRA class of 2016, combining three main concepts: Human, as carriers of cultural transmission, are the indispensable subjects of cultural exchange. Sea, symbolizing Communication flows endlessly, taking many forms and nurturing all things, linking the entire world; Link, showing information flows, data packets, and sparks of thought shuttle and intersect within the communication network.

The logo of the Department of Communication combines the concepts of “Human” “Sea” and “Link”.

BNBU President Prof. CHEN Zhi visited the opening ceremony and the carnival, experiencing activities such as the PRA Studio and the MCOM Inspiration Tree. He also took a photo with Dr. Jesse Owen Hearns-Branaman, Head of the Department of Communication, using the Newspaper Photo Booth. “You really know how to design funny activities!” Prof. CHEN remarked during his tour.

President Prof. CHEN Zhi visited the opening ceremony.

Prof. CHEN Zhi played “Loading the Future” ball-rolling game of PRA booth.

Prof. CHEN Zhi took photos in PRA Studio Booth.

Prof. CHEN Zhi and Dr. Jesse Owen Hearns-Branaman took a photo with the Newspaper Photo Booth of MCOM.

During the program introduction session, instructors from the three majors outlined the distinctive features and career prospects of their respective programmes. As the Year 1 students in Broad-based in Journalism and Communication will face the programme selection soon, the introduction helped them better understand the curriculum of different programmes, and became the reference for their selection decision.

Dr. Jianing CHEN, coordinator of the Chinese Culture and Global Communication (CCGC) program, introduced this major.

Dr. Nicole Lai Fong YANG presented an introduction to Media and Communication Studies (MCOM) programme.

Dr. Richard Xiaying XU, Associate Head of the Department of Communication, introduced the Public Relations and Advertising (PRA) programme.

The carnival on the opening ceremony featured a variety of interactive booths. PRA booth centered on creative expression, with installations such as the “Loading the Future” ball-rolling game and the “PRA Studio,” allowing participants to experience the imaginative side of public relations and advertising field. The MCOM booth combined learning and entertainment: the most popular newspaper photo booth, a green-screen news anchor simulator that visitors could have a taste of TV Newsroom, and the “Inspiration Tree,” which showcased standout MCOM student project topics. The CCGC booth emphasized cultural heritage through activities like Pitch-pot Game and Collage Poetry, enabling participants to engage with traditional Chinese arts in enjoyable activities.

There are a variety of interactive booths in the carnival following the opening ceremony.

As the inaugural annual event proudly presented by the Department of Communication, DCom Week demonstrated the innovation and dynamism of communication fields through diverse interactive activities, immersive experiences, and student work exhibitions. In the following week, there will be amazing events hosted by each of our majors, showcasing the unique strengths and synergies of our department.

All staff took a group photo together.

Reporter: ZHOU Yujiazi (Jessie)
Photo: JI Zixuan, KOU Yijia, ZHOU Zhuolin, ZHANG Lingxin