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The Public Relations and Advertising Programme in UIC is taught by teachers globally, who possess rich industry experience and strong theoretical knowledge. The teacher team has been awarded media-related Doctor of Philosophy from famous universities around the world, such as the United States, Malaysia, Hong Kong, Macao, China, etc. In order to cultivate contemporary talents of public relations and advertising fields in the new era of integrated media, PRA conducts systematic learning of communication, advertising, public relations and other theoretical knowledge, combined with practical activities, such as competitions and internships. Though this way, students can master the communication laws of traditional media and new media, and students can flexibly use the theory and method of communication in front of the line. Also, they can have the ability of research, planning and creativity.