课程设置-Public Relations and Advertising

学生需要根据以下课程结构修完147个学分：

课程结构	学分
专业必修课	51
专业选修课	12
大学核心课程	36
通识教育基础课程	9
通识教育跨学科专题课程	6
通识教育顶点课程	3
自由选修课	30
合计	147

专业必修课：

专业必修课：

Fundamentals of Communication

Introduction to Visual Communication

Principles of Advertising

Principles of Public Relations

Computer Visual Design

Communication Theory

Public Relations Writing

Branding in Advertising

Communication Research

Consumer Behaviour

Advertising Copywriting

Digital Media and Strategic Communication

Crisis Management and Risk Communication

Media and Event Planning

Integrated Marketing Communication

Public Relations and Advertising Strategic Campaigns

Final Year Project (PRA)

专业选修课：

专业选修课：

Understanding Communication in Chinese Culture

Aesthetics of Chinese Cinema

Chinese Cultural Resources and Creative Industries

Persuasion and Social Influence

Introduction to Fashion Communication

Organizational Communication

Social Media Communication

Public Affairs and Communication

Health and Science Communication

Trans-editing for Journalism and Public Relations

Culture, Media and Tourism

Seminar in Cultural Theories and Globalisation

Social Media Analytics

International Communication

Study on Intercultural Communication Issues

Gender, Identity and the Media

Theory and Practice of Online Video

Advanced Audio Production

Case Studies in Public Relations and Advertising

Research in Public Relations and Advertising

Advanced Design and Visualisation

Photography and Videography in Advertising

Advertising and Society

Special Topics in Public Relations and Advertising

Advertising Regulation and Ethics

Public Relations and Advertising Internship

Big Data and Advertising

Human Computer Interaction

备注

每学期专业选修开设或因老师安排有所变动。

*更多信息请参考：Programme Handbook on AR Website