This is a full-time programme leading to the degree of Bachelor of Arts (Hons) in Chinese Culture and Global Communication. Students are required to complete 147 units within the curriculum structure as follows:

Curriculum StructureUnits
Major Required Courses48
Major Elective Courses12
University Core Courses36
General Education Programme18
Free Elective Courses33
合计147
I. Major Required Courses
ENG1013
Foundations of Language Studies
3Units
COMM1023
Fundamentals of Communication
3Units
CCGC1003
China's Roles in the Global System
3Units
CCGC1013
Introduction to Communication Theories
3Units
CCGC1023
China in Western Cultures
3Units
MCOM3123
International Communication
3Units
CCGC2003
Topics in Chinese Intellectual History
3Units
CCGC2023
Introduction to Chinese Literature
3Units
CCGC3013
Language and Cross-Cultural Communication
3Units
CCGC3023
History of Western Sinology
3Units
CCGC3033
History of Sino-Foreign Cultural Exchanges
3Units
CCGC3043
Popular Culture and Mass Media
3Units
MCOM1003
Introduction to Media Studies
3Units
CCGC3003
Traditional Chinese Civilization in the Global Context
3Units
CCGC4003
Chinese Literature and Society
3Units
CCGC4013
Eminent Sinologists and Their Works
3Units
CCGC4023
Final Year Project
3Units
II. Major Elective Courses
CCGC1033
Chinese Philosophy in the Global Context
3Units
CCGC1043
Social Development in Imperial China
3Units
CCGC2033
Chinese Philology
3Units
CCGC2043
Communicative Aspects of Classical Chinese Poetry
3Units
CCGC2053
Selected Readings of Classical Chinese Prose
3Units
CCGC2063
Traditional Chinese Novels in Comparative Perspectives
3Units
CCGC3053
East Asian Sinology
3Units
CCGC3063
Chinese Classics and Their Global Circulation
3Units
CCGC3083
Chinese Classics and Chinese Culture
3Units
CCGC3093
Understanding Communication in Chinese Culture
3Units
CCGC3113
Internship (CCGC)
3Units
CCGC4033
Aesthetics of the Chinese Cinema
3Units
CCGC4043
Studies of Contemporary Chinese Linguistics
3Units
CCGC4053
Chinese Diaspora and Transnational Migration
3Units
CCGC4073
Chinese Cultural Resources and Creative Industries
3Units
COMM2033
Persuasion and Social Influence
3Units
COMM3013
Introduction to Fashion Communication
3Units
COMM3023
Organizational Communication
3Units
COMM3033
Social Media Communication
3Units
COMM3043
Public Affairs and Communication
3Units
COMM3053
Health and Science Communication
3Units
COMM3063
Trans-editing for Journalism and Public Relations
3Units
MCOM1013
New Media, Culture and Society
3Units
MCOM2063
Foundation of Photojournalism
3Units
MCOM2073
History of East Asian Media and Culture
3Units
MCOM3003
Media in China
3Units
MCOM3043
Culture, Media and Tourism
3Units
MCOM3053
Seminar in Cultural Theories and Globalisation
3Units
MCOM3063
Social Media Analytics
3Units
MCOM3073
Risk, Crisis, and Communication
3Units
MCOM3133
Media Law and Ethics
3Units
MCOM3163
Study on Intercultural Communication Issues
3Units
MCOM3173
Gender, Identity and the Media
3Units
MCOM3253
Theory and Practice of Online Video
3Units
MCOM4083
Advanced Audio Production
3Units
MCOM4093
Technoculture
3Units
PRA2053
Case Studies in Public Relations and Advertising
3Units
PRA3073
Branding in Advertising
3Units
PRA3113
Photography and Videography in Advertising
3Units
PRA4003
Advertising and Society
3Units
PRA4013
Special Topics in Public Relations and Advertising
3Units

*For the freshman class of 2024, the course structure is based on the Undergraduate Handbook 2024-2025.

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United International College Academic Registry Career Development Faculty of Humanities and Social Sciences

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