On 26 November 2022, Ms. Siya YANG was invited to share a lecture on social media marketing for UIC students. Ms. YANG has many years of experience in the Public Relationship field, she was the Head of Branding at Fosun Rui Zheng Capital and PR Manager at Forbes (China). Now she is the Executive Director of PR at Hashkey Capital in Singapore. Ms. YANG prepared a wealth of industry case studies for the students and gave them a fascinating talk based on her personal experience, which was well received by the students.