Mr. Jianzhong CHEN, Chief Strategy Officer of Shenzhen Press Group DuteNews and Executive Deputy Editor-in-Chief was invited to Zhuhai on 24 November 2022 to deliver an industry-sharing lecture to UIC students on the digitalization process of China's newspaper industry. Mr. CHEN has been in the journalism industry for more than 20 years, and as a witness to the digital transformation of the Chinese newspaper industry, he has been on the frontline of the "new", "old", "paper" and "digital "He has a unique and profound insight into the Chinese newspaper industry as a manager and explorer who has been on the front line of media transformation. In his lecture, Mr. CHEN discussed three main issues with the audience: what is digital journalism, what is the difference between digital journalism and traditional journalism, and what are the biggest difficulties for the Chinese newspaper industry in its transformation? The attendees benefited greatly from the lecture.