On 26 April 2023, Mr. Tommy Tse was invited to share a talk with UIC students on the topic of communication PR activities. Mr. Tse gained a Bachelor of Arts in Communications from the University of California, Davis, and a Master of Arts in Communications from Hong Kong Baptist University. As the Director of PR and Corporate Communications for Penfolds Greater China, Mr. Tse has over 20 years of experience in the PR industry and has worked in various countries and regions around the world, including New York, San Francisco, Tokyo, Singapore, Beijing, and Hong Kong. In addition, he has taught public relations and integrated marketing communications-related courses as a part-time lecturer at several renowned universities in Hong Kong. During the sharing session, Mr. Tse not only analyzed Penfolds Wine's corporate marketing plan but also summarised his experience in the field and presented.