The conference is jointly organized by The Media Literacy Education Center, Beijing Normal University-Hong Kong Baptist University United International College and The Department of Media and Communication, Xi’an Jiaotong-Liverpool UniversityConference Organizing Committee:Dr. Jesse Owen Hearns-Branaman, Associate Professor, Media and Communication Studies Programme, Beijing Normal University-...

mlec@uic.edu.cnWhat does media literacy education entail? If we look at literacy for language, it means being able to communicate effectively in writing and orally to a certain standard.For media literacy it is different. It does not necessarily involve being able to create media: to use the ‘language’ metaphor, media literacy is more like ‘linguistics’ than writing or presentations skills....