On March 12^th, 2021, more than 90 PRA teachers and students came to BYHEALTH, visiting the "Transparent Factory" under the leadership of manager Ms. Peng, and experienced the interactive project of BYHEALTH Nutrition Exploration Museum. During the tour, students have learned a lot about the production, management, sales, service and marketing of the enterprise.

The visiting was divided into two parts. First PRA students and teachers visited the Transparent Factory of BYHEALTH, so that they can had a basic understanding of the overall production, management and products of the enterprise. During the whole visiting, the teachers and students of PRA were required to put on the uniforms for employees in factories during operation and production, and also wore masks, hats and shoe covers to prevent dust from entering the factory and ensure the safety of the employees during production, making the teachers and students feel like they were members of the factory. In addition, the production and management process of BYHEALTH’s health care products (tablets, capsules, etc.) can be seen through the transparent glass set in the factory, so that teachers and students can fully understand the whole process of a bottle of health care products from raw material procurement to factory sales. The business plan, production management, warehousing and logistics management of the enterprise can also be understood during the visiting.

The second part of the visiting was the experiential “visiting + tourism” mode. Many high-tech immersive interactive experience projects (such as immersive projection, AR interactive technology, etc.) are set up in BYHEALTH Nutrition Exploration Museum to convey nutrition and health knowledge to the public, stimulate their desire to explore and share actively, and provide visual shock and sensory experience for PRA teachers and students. In this area, teachers and students also learned more about the concepts and products of the enterprise and the importance of health through on-site commentators and guides.

This visiting to the company has given students a different experience from classroom learning. Students generally reflected that experiential learning is not only interesting, but also can learn knowledge more easily. At the same time, teachers and students have a deep understanding and cognition of the new marketing mode of "visiting + tourism" (visiting factory) which has sprung up in recent years.

Text: Shuang Hao (PRA Assistant Instructor)

Figure: Department of Humanities and Social Sciences

Editor: Shuang Hao