PRA Agency (Public Relations and Advertising Agency) is a social practice platform founded by Public Relations and Advertising Faculty (PRA) of Beijing Normal-Hong Kong Baptist University. It is composed of teachers majoring in PRA, experienced professionals in the industry and excellent students selected from all grades. This agency adheres to the concept of "Strategic Communication Makes a Better World"

PRA Agency. With keen judgment, creativity and effective execution, the center helps customers to position their brands, establish brand loyalty, and implement brand planning and promotion.

PRA Agency has established five functional departments and an administrative department:

Customer Service Department: Responsible for customers’ management, customers’ communication and communicating with other project teams to ensure smooth and effective implementation of activities.

Strategy Department: Responsible for the in-depth research of the project to form the overall strategic thinking. And through the confirmation of the specific framework and details, put forward the strategic planning direction.

Creative Department: Composed of copywriters, visual designers, H5 developers, photographers, video creative talents, responsible for the creative output of materials in the project.

Media Department: responsible for purchasing and collecting the advertising situation and performance of competitors, and then complete the media delivery plan according to the strategic thinking of the project.

Brand Department: responsible for the brand promotion of PRA agency, including but not limited to the production of publicity materials (brochures, videos, official web pages, etc.) and the operation of social media accounts.

Administrative Office: responsible for the administrative affairs of PRA agency, including personnel, finance, fil arrangement, daily administrative affairs, etc.

The agency was officially established in early 2020 and successfully completed the first recruitment. Now there are 20 vocational students. The first enterprise cases undertaken are from China, Malaysia and other countries. In addition, the agency also undertakes its social responsibility as an enterprise, launching public relations advertising activities related to social welfare, so as to promote the development of a more beautiful campus, social development and world development. As a platform for learning, service, research, experiment and innovation, PRA provides a greenhouse environment for students to seek further study and employment, and gives them the opportunity and freedom to practice experimental and pioneering concepts and ideas.

PRA Agency members make reports to clients

PRA Agency members make reports to clients