At 10:00 a.m. on May 20, 2018, the opening ceremony of the Universities Joint Works Exhibition with the theme of “ALT-Ctrl-shift selection control transformation" organized by Jinjia Creative Valley was held in front of the huge murals in the square of Creative Valley Park, officially opening the 13 days achievements exhibition. The exhibitors include Public Relations and Advertising Faculty, Cultural Creativity and Management Faculty of UIC and Advertising Department of Design School of Beijing Normal University at Zhuhai.

The invitation letter

On that day, Bixi Huang, Director of Culture, Sports and Tourism Bureau of Xiangzhou District, Zhuhai City, and Zhiyong Gan, Executive Deputy General Manager of Jinjia Creative Valley, attended the opening ceremony. Dr. Xiaying (Richard) Xu, Assistant Professor of PRA Faculty, attended the opening ceremony and cut the ribbon on behalf of PRA.

Ribbon-cutting

Dr. Xiaying (Richard) Xu makes a speech

Group photo of participants

After the opening ceremony, everyone went to the founder maker space to watch the exhibition. This time, our faculty participated in the exhibition of works, including sophomore to senior students' excellent design works, brand copywriting, and excellent graduation design. Moreover, in order to better meet the romantic atmosphere of 520 on that day, the students who set up the exhibition also carefully designed the confession group photo frame for everyone to take photos, which fully showed the infinite creativity and warmth of our students.

Exhibition Area

Exhibition Area

PRA student, Ms. Anran Hou makes a presentation

Whether it is design and copywriting works, graduation dissertation and on-site presentation, or a new photo message board, all the details of the careful design and arrangement made the space more comfortable and more artistic with design sense. Also, these details fully reflected the creativity of students' works. As an off campus platform for everyone to learn and exchange ideas, this exhibition of university works has made more people see excellent works of UIC PRA students, and also more intuitively show the teaching achievements of our faculty for many years.

Text: PRA

Photo: PRA