ENTERPRISE VISITING丨Go Out of Classrooms and Face to Face in Internet Advertising Industry

On the morning of April 19, 2017, Jun He, a 2014 graduate student of PRA, led more than 20 students and three teachers in this faculty to visit MicroBlog South China headquarter in Guangzhou, and invited two senior workers in this company to share their experience in the Internet industry. The students benefited a lot in the process of sharing and got a completely different visiting experience from the classroom.

Group Photo of PRA graduate Jun He and students and teachers in PRA

This visit includes two sections. Firstly, the students visited the South China headquarters of MicroBlog in Tianhe District, Guangzhou. Through the introduction of Jun He, they had a general understanding of the organization structure of MicroBlog. In the office area of this company, the relaxed and pleasant office environment also made the students feel the different working atmosphere of the Internet industry. Then, in the process of sharing, Jun He invited two senior colleagues from MicroBlog to participate. They described the current media working environment from three different professional perspectives.

Jun He, as a student who entered the social work several years ago, first shared his experience of working for these years, and also gave the students a lot of employment and internship suggestions according to the students' questions, so that the students can gain a lot in finding out the future employment direction. Another two seniors, from their own point of view, shared their understanding of the industry and the analysis of the media environment, so that the students can have a deeper understanding of the relationship between public relations and advertising, and the Internet industry. Also, students can have a deeper understanding of the development of the industry.

Jun He is sharing his work experience with his classmates

In the question and answer session, the students communicated with the three predecessors to gain more experience which is different from theoretical knowledge. At the end of the visit, the students felt that they were still in their minds. “I really think this visit is very meaningful. It's an experience that we can't learn from school. It helps us to understand the current situation of the industry more directly and help us choose the direction of employment in the future. "


Text: Yuqing Ma

Photo: PRA


Last Updated:Nov 12, 2021