On March 16, 2017, PRA graduate of 2008 grade of UIC was invited by PRA Faculty to share his five-year working experience and a large number of real cases with PRA students, opening a new door for students to understand the real world of media planning.

"The role of an advertiser is actually a buffer and hub between customers and the media." In Yuan Gao’s understanding, customers must have a lot of fanciful ideas. The advertisers’ job is to turn these fanciful ideas into realistic, feasible and effective planning strategies, and communicate well with the media to implement these strategies.

Mr. Yuan Gao

Gao Yuan also talked about the difference between China's advertising industry and foreign advertising industry. "The excellent advertising content we learn from textbooks is very good. Advertisers spend a lot of money on the creation of advertising content, but China's environment is different. In advertising in China, more money is invested in the media. The budget for advertising is compressed.” Although the current environment of China's advertising industry is slightly different from that of foreign countries, he also believes that the domestic advertising industry will develop in a healthier and more reasonable direction.

PRA students listened carefully to Mr. Yuan Gao’s experience sharing

Mr. Yuan Gao also offered some suggestions on how to make a career preparation in the future for the students in the second and third year of the university. “Pay more attention to the advertising in your life. This is a channel for you to understand the current situation of the industry. You will know which media is better, which enterprise invests more in advertising and publicity, and this observation method can also improve your sensitivity to advertising. "

At the end of the lecture, the students here also enthusiastically asked questions, and the atmosphere was heated. Yuan Gao not only answered the students' questions about media planning, but also patiently answered the students' concerns about internship and employment, and gave some suggestions. After the the lecture, the students also said that this lecture also let them have more thinking about the direction of future employment. Kang Li, who attended the lecture, also said, "This lecture is very useful for students. From the perspective of practical operation, Yuan Gao guides students with practical professional experience and social experience."

Mr. Yuan Gao and his classmates took a big photo after the lecture

Yuan Gao, a graduate from the Public Relations and Advertising Faculty of the UIC in 2012. Now he is the executive director of Huatong International Media Company. He is also the consultant director of the publicity committee of the Pan Pearl River Delta Economic and Trade Office of Hong Kong, a member of the Youth Federation of the Hong Kong People's Political Consultative Conference, and a member of the Peaceful Development Association of Hong Kong, Macao, Taiwan and Overseas Chinese.

Text: PRA

Photo: PRA