Summary: On November 11th, 2016, PRA students took an academic visit to Hill+Knowlton Strategies and Flare Communication in Hong Kong. Hill+Knowlton Strategies is a famous global public relations consulting companies. Flare Communication is a famous local public relations expert with global synergy. The encouraging field trip inspired PRA students to think and learn about current situation and development trend among public relations industry. In the meantime, it offered a valuable chance for PRA students to get familiar of their future career life.

The Single Day (November 11^th) in 2016 is not a lonely day. 20 junior students along with 3 PRA teachers took an academic visit to Hill+Knowlton Strategies and Flare Communication in Hong Kong.

First stop: Hill+Knowlton Strategies

Mr. Lin, one of the senior managers of Hill+Knowlton Strategies, hosted all the PRA visitors with hospitality. Mr. Lin introduced students with current situation of PR industries and predicted the future of this field. Mr. Lin’s sharing brought a new and real vision of the industry to both the students and teachers. It is an unprecedented experience for all PRA visitors. Mr. Lin also patiently answered lots of valuable questions. It was a wonderful morning for everyone.

Second stop: Flare Communication

In the afternoon, the visiting group moved to the next spot—Flare Communication, a local company whose major clients are luxury brands. Three experienced staff imparted industrial knowledge and shared PR-related experiences via extraordinary case analysis. Audiences are drawn to such unique presentation. Though there is a hint of fatigue in the faces of students, hope and yearning for a bright future filled their heart.