On May 22nd, 2015, PRA students were invited to visit DDB HK, one of most influential 4A advertising agencies globally. The field trip kept inspiring and echoing among PRA students, offering them a great chance to experience their prospective career life.

On the visinting day, more than 20 PRA juniors were invited to visit DDB Hong Kong Advertising Agency and Cyberport. During the visit to Hong Kong DDB, the students actively asked questions about the daily operation mode of advertising companies, advertising creativity and production process, career planning of advertising industry, etc. The general manager of the company enthusiastically introduced Hong Kong DDB company, shared advertising experience, answered questions, and showed the students DDB famous advertising cases. During the whole visit, the students showed great expectations for the international 4A advertising company. In addition, the students also visited the Hong Kong Cyberport and were interested in the exhibition of technological products and operation mode.

Text: PRA

Photo: PRA