In December 2015, PRA Faculty had the honor to invite Mr. David Reid, the lecturer and convener of Advertising at Swinburne University in Melbourne, Australia to give a relaxing, interesting and practical lecture for the students of PRA.

In this lecture, Mr. David Reid shared the professional knowledge about concept creation, research, design, campaign examples, and capstone projects for the students, and explained the process of how the students of other foreign universities do the final year project (FYP) with pictures and texts.

Lecture site

Students are absorbed

After the lecture, Mr. daviac exchanges ideas with PRA teachers

Through this lecture sharing, students have had some deeper experience in advertising and learned some skills about writing FYP. All teachers and professional associations of PRA will continue to work hard to provide more learning opportunities and conduct some lectures on professional knowledge sharing. I hope that students can actively participate in and achieve a lot!

Text: PRA

Photo: PRA