On the morning of April 19, 2017, Jun He, a 2014 graduate student of PRA, led more than 20 students and three teachers in this faculty to visit MicroBlog South China headquarter in Guangzhou, and invited two senior workers in this company to share their experience in the Internet industry. The students benefited a lot in the process of sharing and got a completely different visiting experience ...

On March 16, 2017, PRA graduate of 2008 grade of UIC was invited by PRA Faculty to share his five-year working experience and a large number of real cases with PRA students, opening a new door for students to understand the real world of media planning."The role of an advertiser is actually a buffer and hub between customers and the media." In Yuan Gao’s understanding, customers must have a lo...

Summary: On November 11th, 2016, PRA students took an academic visit to Hill+Knowlton Strategies and Flare Communication in Hong Kong. Hill+Knowlton Strategies is a famous global public relations consulting companies. Flare Communication is a famous local public relations expert with global synergy. The encouraging field trip inspired PRA students to think and learn about current situation and ...

On the afternoon of September 23, 2016, Mr. Yang Chen, vice president  and President of Research Institute in Blue Focus Company (A digital marketing organization), gave a lecture for teachers and students of PRA with the theme of "Public Relations and Value Communication".Lecture SiteIn his lecture, Mr. Yang Chen said that in temporary society, the Internet is often understood as the dissemina...

Ms. Yuki Han, the General Manager of Guangzhou QSclick Advertising co.LTD, shared her 10-year experience in Digital Marketing with her lecture on “China’s Digital Media Adventure, A practition...

On April 29, 2016, nearly 20 teachers and students of grade 2013 of PRA Faculty visited Greenpeace and Lane Crawford stores in an orderly way in Hong Kong.First Stop: Hong Kong Greenpeace OrganizationMembers of Greenpeace first took the students to visit their working environment and showed them how to apply environmental protection to office environment and daily work. Then, two members of Gre...

Summary: On May 22nd, 2015, PRA students were invited to visit DDB HK, one of most influential 4A advertising agencies globally. The field trip kept inspiring and echoing among PRA students, offe...

In December 2015, PRA Faculty had the honor to invite Mr. David Reid, the lecturer and convener of Advertising at Swinburne University in Melbourne, Australia to give a relaxing, interesting and practical lecture for the students of PRA.In this lecture, Mr. David Reid shared the professional knowledge about concept creation, research, design, campaign examples, and capstone projects for the stu...