On the afternoon of September 23, 2016, Mr. Yang Chen, vice president  and President of Research Institute in Blue Focus Company (A digital marketing organization), gave a lecture for teachers and students of PRA with the theme of "Public Relations and Value Communication".Lecture SiteIn his lecture, Mr. Yang Chen said that in temporary society, the Internet is often understood as the dissemina...

Ms. Yuki Han, the General Manager of Guangzhou QSclick Advertising co.LTD, shared her 10-year experience in Digital Marketing with her lecture on “China’s Digital Media Adventure, A practition...

On April 29, 2016, nearly 20 teachers and students of grade 2013 of PRA Faculty visited Greenpeace and Lane Crawford stores in an orderly way in Hong Kong.First Stop: Hong Kong Greenpeace OrganizationMembers of Greenpeace first took the students to visit their working environment and showed them how to apply environmental protection to office environment and daily work. Then, two members of Gre...

Summary: On May 22nd, 2015, PRA students were invited to visit DDB HK, one of most influential 4A advertising agencies globally. The field trip kept inspiring and echoing among PRA students, offe...

In December 2015, PRA Faculty had the honor to invite Mr. David Reid, the lecturer and convener of Advertising at Swinburne University in Melbourne, Australia to give a relaxing, interesting and practical lecture for the students of PRA.In this lecture, Mr. David Reid shared the professional knowledge about concept creation, research, design, campaign examples, and capstone projects for the stu...

On December 7, 2015, we had the honor to invite Mr. Kai Ming Fung, a senior public relations practitioner with 30 years of experience, to give a wonderful speech for PRA students.Mr. Kai Ming Fung told the students and teachers of PRA about financial market, investor relations and other related knowledge, which deepened the students' understanding of today's economic market environment and the ...

一个气球的滑落,一颗泪珠的落地,一种无言的拥抱。 新生杯辩论赛落下帷幕，PRA最终获得亚军。 我们的口号响彻全场，仿佛要用尽全身力气，诉说对PRA始终如一的偏爱。 我们的队员勇敢沉着，全力以赴用生命拼搏，诠释对...

Summary：On Nov. 15th, 2014, PRA lecturers and students were invited to attend the 5th Dentsu Student Advertising Seminar in Shenzhen University. Nearly 500 university lecturers and students from...