Summary: On May 22nd, 2015, PRA students were invited to visit DDB HK, one of most influential 4A advertising agencies globally. The field trip kept inspiring and echoing among PRA students, offe...

In December 2015, PRA Faculty had the honor to invite Mr. David Reid, the lecturer and convener of Advertising at Swinburne University in Melbourne, Australia to give a relaxing, interesting and practical lecture for the students of PRA.In this lecture, Mr. David Reid shared the professional knowledge about concept creation, research, design, campaign examples, and capstone projects for the stu...

On December 7, 2015, we had the honor to invite Mr. Kai Ming Fung, a senior public relations practitioner with 30 years of experience, to give a wonderful speech for PRA students.Mr. Kai Ming Fung told the students and teachers of PRA about financial market, investor relations and other related knowledge, which deepened the students' understanding of today's economic market environment and the ...

一个气球的滑落,一颗泪珠的落地,一种无言的拥抱。 新生杯辩论赛落下帷幕，PRA最终获得亚军。 我们的口号响彻全场，仿佛要用尽全身力气，诉说对PRA始终如一的偏爱。 我们的队员勇敢沉着，全力以赴用生命拼搏，诠释对...

Summary：On Nov. 15th, 2014, PRA lecturers and students were invited to attend the 5th Dentsu Student Advertising Seminar in Shenzhen University. Nearly 500 university lecturers and students from...

Autumn is the season of the harvest. In recognition of DHSS students’ outstanding achievements, the Recognition Ceremony was held on 29th October, 2014 at UIC Gallery. Meanwhile, posters and vid...

On May 16th, 2014, more than 20 PRA students visited Ogilvy Public Relations, Guangzhou, to gain a trial-by-fire experience on life of working at an engaging PR agency. During the visit, PRA students ...

Who is the source of the Rongbu glacier melting map hanging in the office of UN Secretary General Ban Ki-moon? Who led the rapid response team to investigate 99 chemical plants in 68 townships during the May 12 Wenchuan earthquake? It is Yu Zhong, a senior member of the NGO Environmental Protection Organization. On the afternoon of December 4, Yu Zhong was invited to UIC to give a lecture entitled "environment messages public change".