Process is Meaning for Exploring the Academic Universe: DCom Students’ Papers Selected by IAMCR 2023 Annual Conference

On March 20, 2023, Professor Guo Zhenzhi, the first female scholar in mainland China to complete her Ph.D. in Journalism Studies (Television), and a retired instructor from the School of Journalism and Communication at Tsinghua University, gave a lecture to the Department of Communication in T2-101. The theme was “Chinese Media: Past, Present and the Future”, attracting more than 70 teachers and students from each major in the whole department to participate.

2023-03-27

FHSS established cooperative industry and research center with AHA in Hengqin

  The Faculty of Humanities and Social Sciences (FHSS) established a cooperative partnership with AHA Hong Kong Macau Youth Incubation Center (AHA) on 27 October 2022. Headed by Prof. Tzeki Hon, Acting Dean of FHSS, members from the FHSS “Branding the Guangdong Hong Kong Macau Greater Bay Area Research Center” attended the contract signing ceremony.FHSS and AHA representatives’ group photo a...

2022-10-31

RESEARCH丨First step in academia: PRA year-two students published a book review on SSCI journal

Article information on SAGE JournalsUndergraduate studies at UIC are not just about learning, but to lay foundation for a possibility in academia. Ding Ziyi (Coco) and Yao Chengxi (Chauncey) took the first step on the way of their research life. As year-two PRA students, they published their book review titled “Book Review: Women in PR History by Anastasios Theofilou” on Media International A...

2022-06-17

COMPETITION丨Reaching Out to Reality: PRA Students Won Awards in National and Provincial Competitions

Two Gold and One Bronze Awards in Chinese University Students’ Advertising Academy AwardA mock-up attempt in real campaigns is a precious experience for students who would like to work in the industry. Chinese University Students’ Advertising Academy Award (“AAA” hereafter) is one of these occasions that provides opportunities for students to reach out to real-life cases.The award ceremony ...

2021-08-30

LECTURE丨Exchange Public Relations Communication Experience, Explore the Future of Marketing

A lively and interesting Public Relations Communication Lecture opened on time at T7-103 on March 31, 2021. This lecture is sponsored by the PRA Faculty, and invited to Mindy Shen, the founder and general manager of Shanghai pH7 Communications Co., Ltd. She is a senior public relations professional with 15 years’ experience, aiming to bring you an impressive industry professional sharing.After...

2021-05-20

ENTERPRISE VISITING丨Visit the "Transparent Factory" of BYHEALTH and Experience "health + tourism" Brand-new Promotion Pattern

On March 12th, 2021, more than 90 PRA teachers and students came to BYHEALTH, visiting the "Transparent Factory" under the leadership of manager Ms. Peng, and experienced the interactive project of BYHEALTH Nutrition Exploration Museum. During the tour, students have learned a lot about the production, management, sales, service and marketing of the enterprise.The visiting was divided into two ...

2021-04-14

EXHIBITION丨PRA Faculty participated in the Universities Joint Works Exhibition Out of the Campus

At 10:00 a.m. on May 20, 2018, the opening ceremony of the Universities Joint Works Exhibition with the theme of “ALT-Ctrl-shift selection control transformation" organized by Jinjia Creative Valley was held in front of the huge murals in the square of Creative Valley Park, officially opening the 13 days achievements exhibition. The exhibitors include Public Relations and Advertising Faculty, ...

2021-05-20

ENTERPRISE VISITING丨Visit BoYi Data, Understanding the New Era of Data Analysis

On March 15, 2018, 20 teachers and students from PRA came to BoYi Data to study under the leadership of Dr. Rongxian Zhang, the founder and president of BoYi Data.Group photo of BoYi Data team and guestsDr. Rongxian Zhang led the PRA teachers and students to visit the company. He introduced the corporate culture of BoYi Data, the company's products, namely an exclusive network big data mining p...

2021-05-20