Two Gold and One Bronze Awards in Chinese University Students’ Advertising Academy AwardA mock-up attempt in real campaigns is a precious experience for students who would like to work in the industry. Chinese University Students’ Advertising Academy Award (“AAA” hereafter) is one of these occasions that provides opportunities for students to reach out to real-life cases.The award ceremony ...

A lively and interesting Public Relations Communication Lecture opened on time at T7-103 on March 31, 2021. This lecture is sponsored by the PRA Faculty, and invited to Mindy Shen, the founder and general manager of Shanghai pH7 Communications Co., Ltd. She is a senior public relations professional with 15 years’ experience, aiming to bring you an impressive industry professional sharing.After...

On March 12th, 2021, more than 90 PRA teachers and students came to BYHEALTH, visiting the "Transparent Factory" under the leadership of manager Ms. Peng, and experienced the interactive project of BYHEALTH Nutrition Exploration Museum. During the tour, students have learned a lot about the production, management, sales, service and marketing of the enterprise.The visiting was divided into two ...

At 10:00 a.m. on May 20, 2018, the opening ceremony of the Universities Joint Works Exhibition with the theme of “ALT-Ctrl-shift selection control transformation" organized by Jinjia Creative Valley was held in front of the huge murals in the square of Creative Valley Park, officially opening the 13 days achievements exhibition. The exhibitors include Public Relations and Advertising Faculty, ...

On March 15, 2018, 20 teachers and students from PRA came to BoYi Data to study under the leadership of Dr. Rongxian Zhang, the founder and president of BoYi Data.Group photo of BoYi Data team and guestsDr. Rongxian Zhang led the PRA teachers and students to visit the company. He introduced the corporate culture of BoYi Data, the company's products, namely an exclusive network big data mining p...

On the morning of April 19, 2017, Jun He, a 2014 graduate student of PRA, led more than 20 students and three teachers in this faculty to visit MicroBlog South China headquarter in Guangzhou, and invited two senior workers in this company to share their experience in the Internet industry. The students benefited a lot in the process of sharing and got a completely different visiting experience ...

On March 16, 2017, PRA graduate of 2008 grade of UIC was invited by PRA Faculty to share his five-year working experience and a large number of real cases with PRA students, opening a new door for students to understand the real world of media planning."The role of an advertiser is actually a buffer and hub between customers and the media." In Yuan Gao’s understanding, customers must have a lo...

Summary: On November 11th, 2016, PRA students took an academic visit to Hill+Knowlton Strategies and Flare Communication in Hong Kong. Hill+Knowlton Strategies is a famous global public relations consulting companies. Flare Communication is a famous local public relations expert with global synergy. The encouraging field trip inspired PRA students to think and learn about current situation and ...